Offer Google Ads to your clients without hiring or training a PPC team. I build and run the campaigns in the background, under your brand, while you stay the face of the relationship. Your clients only ever see you.
You run a web, SEO, social or creative agency, or you're a freelancer with a book of clients who trust you. Google Ads keeps coming up, and right now you either turn the work away or refer it out and lose the relationship.
Hiring an in-house PPC specialist is expensive and hard to keep busy. Training yourself takes time you don't have.
So let me be your Google Ads department, quietly.
Reporting, comms and deliverables all carry your branding. As far as your client is concerned, your agency does Google Ads. I stay completely behind the scenes.
8+ years and over $10M in spend behind every account. Your clients get specialist-level work, and you get to promise results you can actually stand behind.
You own the relationship and set your own client pricing. I give you a wholesale rate to build your margin on. Your clients stay yours, full stop.
You win the work and own the relationship, exactly as you do now. You brief me on the client and the goals, and I'll tell you straight what's realistic.
I set up the campaigns, get conversion tracking right and run them month to month, to the same standard as my own clients. You're kept in the loop the whole way.
I hand you white-labeled reporting and plain-English talking points, so client updates are easy. Want me on a call? I'll join as part of your team, never as an outsider.
White-label only works if it's genuinely invisible. So the default is total discretion, and you stay in full control of the relationship.
You're my point of contact. I don't reach out to your clients, and nothing I produce points back to me unless you want it to.
Reports and documents come ready for your logo and name. Your client experiences one seamless agency: yours.
Same Glass Box approach I give everyone. You always have full visibility into the accounts and the work, so you're never reselling something you can't see.
White-label pricing isn't one-size, because the work isn't. If you're focused on a single niche, the builds get repeatable and the learnings compound, so I can do more for less per account. If your clients span lots of different niches, each one needs its own research and setup, which takes more time.
So I price per engagement, fairly, based on the work actually involved. Tell me about your clients on a call and I'll give you clear numbers you can build your own margin on.
You'll have clear wholesale numbers before you commit, and the call costs you nothing.
Rather start by email? Reach me at ben@benallenppc.com and we'll take it from there, in confidence.
“Ben is the best Google Ads coach my agency has ever worked with. Our clients' ad accounts require high-level optimizations, and Ben's outside-the-box strategies have delivered. I highly recommend Ben to any freelancer or agency looking to maximize their client's ROAS.”
“Ben's advice and knowledge has been invaluable. We found Google Ads too complicated and difficult to navigate. He really has a deep understanding of how it works, and he's also really personable and easy to work with. Would highly recommend.”
“Ben has been phenomenal to work with. His PPC knowledge and experience is extensive, but he also knows how to break things down into easy steps for beginners. With his help I've been able to quickly build campaigns that are converting for my company.”
No. The work is fully white-labeled and I stay completely behind the scenes. I never contact your clients directly, and everything is set up to carry your branding. As far as they're concerned, it's your agency.
Whatever suits your setup. The account can sit with your client or under your agency, in their name or yours. Either way you keep full visibility and control, and nothing is locked to me.
Quote-based, per engagement. If you're niched, builds get repeatable and I can do more for less. If your clients span many niches, each needs its own research, so it takes more. I give you a wholesale rate and you set your own client pricing on top.
Absolutely, that's the point. You own the client relationship and decide what to charge. My rate is wholesale, so your margin is yours to set.
You're my single point of contact. I send you clear updates and white-labeled reporting, and I'm quick to answer questions. If you'd like me on a client call, I'll join as part of your team, never as an outside supplier.
Most lead-generation and e-commerce niches. The honest filter is repeatability: the more focused a niche, the more efficiently I can work in it, which is exactly why pricing is quote-based. Tell me about your clients and I'll be straight about fit.
Book a free 30-minute call. Tell me about your agency and your clients, and I'll tell you honestly whether white-labeling with me makes sense, and roughly what it would cost.