1-to-1 coaching for business owners who are done with opaque agencies. It's fully customised to your account, explained in plain English, and built so you stay in control the whole way.
“I was a complete novice when we started, but he made the learning process enjoyable. With Ben's help I've been able to quickly build PPC campaigns that are converting for my company.”
You hired an agency to run your Google Ads. You got a monthly report full of charts you couldn't really question, a bill you paid on time, and results that never quite matched the promises.
Ask what's actually happening in the account and you get jargon, not answers. Meanwhile the budget keeps going out, and you've no real idea where.
The hard part isn't the money you've already spent. It's that you're still in the dark, still dependent on someone who won't show their working, and still no closer to understanding the one channel that could bring you the most customers.
It doesn't have to work like that.
On our first call I'll run a Glass Box check on your account: you share your screen, and we go through it together. Nine times out of ten, the money is leaking in the same predictable places:
Irrelevant search terms quietly draining the daily budget before your real customers ever see an ad.
A low Quality Score quietly inflates your costs, so you pay a premium on every click while your competitors pay less. Almost nobody is actively managing it.
The defaults aren't built for your wallet. A few wrong toggles can undo everything else you do.
Auto-applied “recommendations” you never approved, plus “best practice” advice that's built for Google's revenue, not yours. Left unchecked, it steers your account toward what suits Google.
When conversion tracking is missing or broken, every decision is a guess. You can't tell which campaigns are making money and which are just spending it.
You'll see exactly where it's happening in your own account, in plain English, no jargon and no pressure. You walk away from the call knowing what's wrong, and after coaching, you'll spot these yourself every time.
You keep your account, your data, and the final say. I coach you through the decisions, and you make them. No lock-in, no being held hostage by an agency that owns your campaigns.
I explain everything in plain English, at your pace, whether you're starting from scratch or you've been muddling through for years. You'll know why each change matters, not just that it was made.
No generic course, no one-size template. Every session works on your campaigns, your budget and your goals, so what you learn applies the moment you log back in.
We get on a screen-share, look at your account together, and I show you where it's going wrong. No obligation, nothing to prepare.
Four 1-hour sessions, fully customised to what your account actually needs, plus email support whenever you're stuck between sessions.
Profitably, transparently, and without depending on anyone, with me in your corner for as long as you want me there.
Coaching runs in rounds of four 1-hour sessions, built entirely around your account, not a script and not a recorded course you watch alone.
Every round includes email support for as long as we're working together, plus a recording of every session to keep, so you're never stuck between sessions and you can revisit anything we covered whenever you need.
And it's not only the ad account. When your landing page is what's holding results back (and it's a big Quality Score factor too), we'll work on that as well, and you'll leave with a clear list of fixes to make yourself.
“Ben's advice and knowledge has been invaluable. We found Google Ads too complicated and difficult to navigate. He really has a deep understanding of how it works, and he's also really personable and easy to work with. Would highly recommend.”
“Ben is the best Google Ads coach my agency has ever worked with. Our clients' ad accounts require high-level optimisations, and Ben's outside-the-box strategies have delivered. I highly recommend Ben to any freelancer or agency looking to maximise their client's ROAS.”
“Ben has been phenomenal to work with. His PPC knowledge and experience is extensive, but he also knows how to break things down into easy steps for beginners. With his help I've been able to quickly build campaigns that are converting for my company.”
I've worked in Google Ads since 2017, first agency-side, running campaigns for everyone from local service businesses to other agencies' clients. These days I coach business owners one-to-one.
I started coaching because I kept meeting people who'd been let down by agencies that treated their account like a black box. So I do the opposite, with what I call the Glass Box Method: I open everything up, explain the why, and hand you the skills to run it yourself.
Friendly and straight-talking, with no jargon and no upsell. Genuinely on your side, too. Ask anyone I've worked with.
Not at all. A lot of the people I coach have never touched the inside of an account, or have only ever watched an agency do it. I start wherever you are and build up at your pace.
We get on a video call, you share your screen, and we look at your live account together. I'll point out where money's being wasted and what I'd change. It's 30 minutes, it's free, and there's no obligation to book anything afterwards.
It helps, because we can work on your real account, but it's not essential. If you're just getting started, I'll coach you through setting things up properly from day one.
A round of four 1-hour sessions is $800 ($200 a session), including email support while we're working together. Most people start with one round and go from there.
No, that's the opposite of what coaching is for. The whole point is that you end up able to run it yourself, in control, without depending on anyone. (If you'd genuinely rather hand it over, I do offer management too. Just ask on the call.)
It's just my name for how I work. Where agencies keep your account a black box, I open it up and show you everything, so you understand and control it yourself. It starts on your first call with a Glass Box check, where we go through your live account together.
If you want to stop depending on anyone and actually understand your own marketing, yes. An agency runs it for you, so you're back to square one the day you leave them. Coaching means you own the skills and the account for good. If you'd genuinely rather hand it over, I do offer management too.
Yes, when it's what's holding your results back. The best ad account in the world won't save a page that doesn't convert, and your landing page is a big Quality Score factor too. When it's the bottleneck, we'll spend a session on it and you'll leave with a clear list of changes to make yourself.
Book a free 30-minute call. We'll look at it together, and you'll leave knowing exactly where you stand, whether you coach with me or not.
Tell me a little about your situation and I'll be in touch to find a time.